Human Directed™
AI Creative Direction Masterclass
A free live masterclass for experienced creatives who want to move beyond following workflows — and learn how to build a creative direction practice using AI image and film.
Session overview
As aesthetic AI generation becomes commonplace, creative direction compounds.
AI is making image production more accessible. What stays valuable is the ability to create work with a story, amplify it with visual decisions, and make AI bend to that direction.
This masterclass isn’t just about tools or workflows. It’s about the creative decisions that happen before AI — so you can then direct the technology to amplify your own vision. You’ll learn the foundations of the Human Directed™ framework, then watch them applied to a real campaign.
What we’ll cover
- The Human Layer
Directing before you generate.
Learn the creative direction principles behind Human Directed™, including the three-stage Directorial Process that translates creative instinct into intentional AI direction.
- The Machine Layer
Match intention to instrument.
Understand which models serve which creative objectives, how image and film workflows fit together, and how to bend the tools to direction.
- Case Study
Watch an AI campaign unfold from brief to final film.
Walk through a real client campaign — from creative decisions to production workflow — and why each choice was made.
Who this is for
This session is designed for experienced creatives who already have taste, but want a better way to translate it with AI — Creative Directors, Art Directors, Sr Designers, Photographers, Filmmakers, Visual Artists.
About Grace
Grace Liu is a Creative Director, Filmmaker, and founder of Human Directed™. Across 13 years leading creative for Calvin Klein, David Yurman, and Laura Mercier, she built campaigns where concept, visual language, and execution were inseparable.
Her personal AI practice has amassed over 7 million views and attracted client commissions. Brands don’t hire Grace just because she knows AI — they hire her because she brings a distinct point of view and commands the tools to build original campaign worlds.
Human Directed™ codifies that methodology to help other creatives direct AI with the same craft-first approach.
Selected work
Commissioned and personal projects exploring worldbuilding through AI.
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Join the first Human Directed™ Masterclass. July 14.
Capacity is limited. Applications are reviewed individually.
Thank you.
Your application has been received. We review every applicant and email the masterclass details to those selected.