A live intensive · June 2026

Direct AI at the level you already work.

Human Directed™ is the only intensive that integrates the traditional craft of image & motion creative direction with AI — built for creatives who already have an eye.

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You already know good creative, but struggle with:

Generic output

you aren't translating your existing eye into the AI work

No control

You can't keep outputs consistent or aligned to a brand.

Pitching AI

You aren't sure how to position or sell AI work as a senior creative.

Tools fatigue

You're tired of chasing whichever models everyone else is using.

The Methodology

Every AI course on the market teaches tools. None teach you how to translate what you already have.

Human Directed™ is built on a proprietary creative direction framework that integrates your existing eye with AI — so the output reflects your taste, not the model's defaults.

It is not about tools. It is about direction.

The Human Layer

Your eye, before the machine. The craft that makes the output yours.

The Translation

Translating your creative intent with precision, not luck.

The Machine Layer

The tools, in service of the work. Not the other way around.

The Outcome

Creative direction fluency in AI-generated image and motion

Not just tool fluency — creative command. The ability to direct AI the way you'd direct a photographer or a set.

A portfolio of quality work produced during the intensive

Built live in the cohort. Work you can show clients, employers, and collaborators.

Language to pitch and price AI creative to clients

How to position this capability, how to scope it, how to defend your rate — from a practitioner who has done it.

A named framework for how you work

Machine Mise-en-scène™ gives your process a structure you can articulate, teach, and scale.

Taught Live. Highly Selective.

Format

Live cohort with weekly sessions

Dates

June – July 2026

Cohort size

Intentionally small for high-touch learning

Investment

From $5,000 per seat

Who it's for

Senior CDs, ADs, Brand leads

Instructor

Grace Liu

About the Instructor

Grace Liu is a creative director based in New York City. For the last 13 years, she has worked at Calvin Klein, David Yurman, and Laura Mercier — directing image and motion for brands where the standards for both visual and narrative storytelling are uncompromising.

Since turning her practice toward AI, her work has accumulated over 6.5M organic views on Instagram — built on the same rigor as her brand-side experience, but amplified with a new artist-led approach.

She created Human Directed™ because the gap she kept seeing with AI creative wasn't just technical. Creatives already have the eye, they just need the framework to translate it into a new medium.

Designed for practitioners who're ready to innovate

This is for you if

You've led campaigns or content creative for brands
You're experimenting with AI but the work isn't landing at the standard you hold yourself to
You want a repeatable framework to unlock your own leverage with AI
You want to pitch AI-powered creative confidently to clients or employers

This is not for you if

You haven't worked professionally on brand creative yet.
You're just casually experimenting with what AI can do
You want a beginner's tools overview or prompt tutorial
You're not ready to challenge your pre-existing way of working and unlock the possibilities

Grace's approach fills the gap that's currently missing in the AI creative education market — a method to control AI through translating creative and directorial taste.

Senior Art Director, Beauty & Luxury

June 2026 · Application-based

Ready to direct
at a new level?

Applications are reviewed individually. If you'd like to talk through the program first, book a 20-minute call.