A live intensive · June/July 2026

Direct AI at the level you already work.

Human Directed™ is the only intensive that integrates the traditional craft of image & motion creative direction with AI — built for creatives who already have an eye.

Request a call to apply

You already know good creative, but struggle with:

Tools fatigue

You're tired of chasing whichever model everyone else is using

Generic output

you aren't translating your existing eye into the AI work

No consistency

You can't keep outputs consistent or brand-aligned

Pitching AI

You aren't sure how to position or sell AI-powered work to clients

The Methodology

Every AI course on the market teaches tools.
None teach you how to translate your creative eye.

Human Directed™ is built on a proprietary creative directorial framework that integrates your existing eye with AI — so the output reflects your taste, not the model's defaults.

It’s not about tools. It’s about human direction.

The Human Layer

A new way of working. The directorial framework that truly makes AI output yours.

The Machine Layer

The models, platforms, and techniques that bend to your vision. Knowing which tool serves your style.

Post Production

Taking AI output to campaign-ready finish. Editing and upscaling for professional delivery.

Video & Motion

Extending your creative direction practice into AI-generated motion. The same eye, a new medium.

The Outcome

The ability to command AI with creative intention

Move beyond prompts and learn how to direct AI through cinematic language and visual systems — creating work that feels authored, not generated.

A directed body of work

Built live during the intensive with its own distinct creative direction. Work you can show clients and collaborators immediately after the program.

A framework for integrating AI into your creative practice

How to position, scope, price, and present AI creative professionally — including copyright considerations.

Taught Live. Highly Selective

Format

Live cohort with weekly sessions and office hours

Dates

June - July 2026

Cohort size

Intentionally small for high-touch learning

Investment

$6,000 per seat

Who it's for

Senior CDs, ADs, Brand leads

Instructor

Grace Liu

About the Instructor

Grace Liu is a Creative Director based in New York City. For the last 13 years, she has worked at Calvin Klein, David Yurman, and Laura Mercier — directing image and motion for brands where the standards for both visual and narrative execution are uncompromising.

Since turning her practice toward AI, her work has accumulated over 6.5M organic views on Instagram — combining luxury creative direction with cinematic storytelling.

She created Human Directed™ because the gap she kept seeing with AI creative couldn’t be solved through tool onboarding alone. Creatives already have the eye. What was missing was a framework for directing AI with the same intentionality as photography and filmmaking.

Designed for practitioners who're ready to innovate

This is for you if

You've led campaigns or content creative for brands
You're experimenting with AI but the work isn't landing at the standard you hold yourself to
You want a repeatable framework to unlock your leverage with AI
You want to pitch AI-powered creative confidently to clients

This is not for you if

You haven't worked professionally on brand creative yet.
You're just casually experimenting with what AI can do
You want a beginner's tools overview or prompt tutorial
You're not ready to challenge your pre-existing way of working and unlock the possibilities

Grace's approach fills the gap that's currently missing in the AI creative education market — a method to control AI through translating creative and directorial taste.

Tony, Senior Art Director

June/July 2026 · Application-based

Ready to direct AI
at a new level?

Applications are reviewed individually. If you'd like to talk through the program first, book a call.