A live intensive · June/July 2026

For creatives who want to direct AI.

Every AI course teaches tools. Human Directed™ is the only intensive built on a creative direction framework — so your output reflects your eye, not the model's defaults.

Request a call to apply

You already know good creative, but struggle with:

Translating your eye

You aren't translating your creative POV into the work — AI defaults to its own decisions

No consistency

You can generate something good once. Recreating it — or building on it — is another story

Tool confusion

You don't know which model serves your intention — so you default to whatever everyone else is using

Pitching AI

You aren't sure how to position or sell AI-powered work to clients and stakeholders

The Methodology

As creatives, we show.
We pull references, build moodboards, know what looks right.

But AI requires us to articulate —
with the precision of a director giving notes to a crew.

That gap is exactly what Human Directed™ was built to close.
It doesn't start with tools. It starts with human direction.

The Human Layer

Creatives recognize taste, but fewer can articulate it. This is where you do that work — and learn to direct AI with it.

The Machine Layer

The models, platforms, and techniques that bend to your vision. Knowing which tool serves your style.

Post Production

Taking AI output to campaign-ready finish. Editing and upscaling for professional delivery.

Video & Motion

Extending your creative direction practice into AI-generated motion by thinking like a film director.

The Outcome

The ability to command AI with creative intention

A repeatable creative direction method rooted in craft, applied to the right tools — so the output reflects your eye, not the model's defaults.

A directed body of work

Built live during the intensive around your own creative direction. Work you can show clients and collaborators the moment the program ends.

A framework for pitching AI-powered creative to clients

How to position, scope, and price this capability, including copyright considerations — from a practitioner who has done it.

Taught Live. Highly Selective

Format

2x weekly live sessions + direct mentorship

Dates

June - July 2026 (5 weeks)

Cohort size

Intentionally small for high-touch learning

Who it's for

Senior CDs, ADs, Brand leads

About the Instructor

Grace Liu is a Creative Director based in New York City. For the last 13 years, she has worked at Calvin Klein, David Yurman, and Laura Mercier — directing image and motion for brands where the standards for both visual and narrative execution are uncompromising.

Since turning her practice toward AI, her work has accumulated over 6.5M organic views on Instagram — combining luxury creative direction with cinematic storytelling.

She created Human Directed™ because the gap she kept seeing with AI creative couldn’t be solved through tool onboarding alone. Creatives already have the eye. What was missing was a framework for directing AI with the same intentionality as photography and filmmaking.

For creatives who want authorship in the AI age

This is for you if

You've led campaigns or content creative for brands
You're experimenting with AI but the work isn't landing at the standard you hold yourself to
You want a repeatable framework to unlock your authorship with AI
You want to pitch AI-powered creative confidently to clients

This is not for you if

You haven't worked professionally on brand creative yet.
You're just casually experimenting with what AI can do
You want a beginner's tools overview or prompt tutorial
You're not ready to challenge your pre-existing way of working and unlock the possibilities

Grace's approach fills the gap that's currently missing in the AI creative education market — a method to control AI through translating creative and directorial taste.

Tony, Senior Art Director

June/July 2026 · Application-based

Ready to direct AI
at a new level?

Applications are reviewed individually. If you'd like to talk through the program first, book a call.